The Cargo Road Collective
Where your professional career and personal brand come first. The Cargo Road Collective is a full-service player management, strategic communications, marketing and sponsorship agency working with elite athletes in Australia. Leveraging the best Australian athletes for the leading Australian and global brands.
The team at CRC work tirelessly to manage your professional career and your personal branding goals. CRC has a talented and committed multi-disciplinary team who bring extensive experience from many backgrounds to provide marketing, communications, sponsorship and player management.
Accredited by the ACA and RUPA the team can help you build your career and transition to your post career life.
We provide a comprehensive range of world-class services tailored to fit each client’s individual needs. Tailoring your partnership with sport’s governing bodies and sponsors to meet your requirements.
Player contracts.
Sponsor contractual rights
Image usage
Our collective team includes ACA and RUPA certified agents, agents working Netball Australia and State netball agencies, and relationships with leading law firms in each capital city known for their global experience in contract execution. We have represented top Australian athletes and are known for setting new contract standards year after year.
From strategy to implementation we bring a team highly experienced in creating and leveraging marketing opportunities.
Design of strategic plan to create, review and analyse your brand.
We see developing your off-field community engagement from charity support to setting up your own charity. We work closely with you to identify the most meaningful and authentic way to dedicate your time or donations to the community. Providing you with advice on
identifying charities and causes who most closely align to what is important to you
helping you establish personal foundations
introducing you to key people in leading not-for-profit, cultural and sporting foundations.
Working with a team of experts to provide you with independent, qualified financial advice.
Design, implementation and post event evaluation. Working with a team of experts with more than twenty years experience in sport, professional services, pharma and the arts.
We work closely with you to understand what makes you tick. We don’t assume…ever. We analyse your strengths, look for your opportunities and develop strategic plans specifically tailored for your on-field and off-field opportunities.
We have a proven track record in creating unique marketing, sponsorship and endorsement alignments. We partner with prominent Australian companies to secure the best endorsement opportunity suited to your personality and your sport.
Key highlights have been
Apparel contracts including a branded range with acclaimed Budgy Smugglers
Corporate endorsements
Personal appearances
Corporate and not-for-profit speaking engagements
Individually created and promoted social media campaigns
+61 414 386 092
PO Box 950 Kensington 2033
liz.thorp@cargoroadcollective.com.au
Sitting on the sideline of to many years of kid’s sport I decided if I wanted to see change I had to do something about it. Joining a community sports board, becoming accredited and applying a twenty-five year career in marketing, events and sponsorship The Cargo Road Collective was born.
Why the collective? It takes a village to raise a child and it takes a village to raise an elite athlete. While they are applying their skill of trade to be their world best, we are behind the scenes ensuring everything else falls into place.
